Another awesome week in the books packed with learning and insights. In the near future I’m going to write a post recapping some of the most critical lessons we have discovered in the testing process to-date. Hopefully it can provide value to others following the lean startup process. Stay tuned and I’ll try to get that up in the next few weeks.
In the meantime, here’s a recap of our favourite news stories from the past week....
Worldwide mobile gaming revenue could reach $7.5 billion by 2015
The mobile casual gaming worldwide market has the potential to reach $7.5 billion by 2015. This report packs a ton of information into its pages including how much money is spent on freemium games, and the different virtual good spending patterns between audiences.
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This week we had another excellent online test full of learning. We took one of our games offline for some tweaking and shortly after received an email from an angry fan wondering why we took it down and to “fix it immediately”. That made me smile, as it was a great sign that engagement is growing among players and that we’re onto something big☺. The more quantitative metrics are also tracking nicely.
The other cool thing going on is that we have created a really interesting tool to monitor trends in the social gaming ecosystem. The project started a few months ago as an internal effort to help us analyze trends and recognize opportunities in social games more effectively. We showed the tool off to a few of our game studio friends who all asked us if they could buy it. After the positive feedback, we’re now considering releasing it as a commercial tool in the coming months, so if you are interested in learning more you can email me at jay.aird@karmagaming.com.
Since it’s Friday, here are a few of our favourite news stories from the past week:
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It’s been an exciting week at Karma. We launched another game online in closed beta after receiving strong engagement metrics in our previous test. We’re really getting excited about opening the beta in the coming months. We’re also thrilled to announce that we’ve expanded the team with Justin Lee coming on board in the role of Game Artist. Exciting times!
Here is a short-list of our favourite news stories from the week…
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