World Lottery Association marketing conference recap
Last week the Karma team travelled to the UK to give a talk at the 2012 World Lottery Association (WLA) marketing conference. Karma's CEO Paul LeBlanc spoke on the topic of "Vital Innovation: If you don't like change, you'll like irrelevant less".
The following is a video we put together for the WLA event on the topic of innovation. Special thanks to @mhachey and @eggstudios for their amazing help.
The topic of innovation is very timely for lotteries. Entertainment is being delivered on the player’s terms with the proliferation of high-speed Internet, tablets and smartphones, but lottery products have not kept up. This phenomenon will continue to strain lotteries in the future if left unchanged. Given their mass appeal, lotteries should be mainstream in social entertainment. But the antiquated products and delivery systems have not kept pace with consumers needs and have therefore become irrelevant to a large and vital portion of the population. In order to become mainstream again, innovation is critical. Our talk at the event focused on two aspects of innovation that must be recognized:
- Embracing a culture of innovation, starting with the CEO.
- Instilling a culture of innovation and activating.
Lotteries need to ensure they have an innovation system created inside their organizations to allow for the flow of “inspiration, ideation, testing to public innovation”.
So, how will lotteries ensure they are not offering “ the best typewriters” and future-proof their value proposition? I believe part of the answer lies in digital innovation, focusing on true player value, not just prize payouts. To me, this means taking the thrill of winning money - which is a timeless human desire – to radically new gaming concepts delivered on the customer’s terms. We need to go beyond scratch, Internet poker and casino and give players the opportunity to game how they want, when they want, where they want. After all, providing a quick escape and the dream to win money is a very compelling proposition. It’s just the current products and delivery mechanisms I would argue are irrelevant for younger generations. What do you think?
When using new media in your marketing plan, it is crucial to understand that the Web has evolved into 3 basic levels of interaction:
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You aspire to pick names with the intention of target markets which are both generous and point.
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Before you can understand what your audience wants, you need to take the time to get to know them. If you have a twitter account set up, click on the profiles of the people who are following you. All of them made a decision to follow you online, and learning something about them will give you an idea of what your audience is like.
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Many don’t realize that a service such as this even exists, or that there is a service which is so efficient and affordable. Most will simply call their local cable company and pay outrageous rates just to stay connected to the world in the only way they know how. But this is no longer necessary. And those who know about satellite Internet are benefiting greatly.
The African economy might also benefit from broadband availability, for example as a consequence of the applicability of e-commerce and outsourcing business models that have long proved effective in Europe and North America. The African telecommunication market is growing at a faster rate than in the rest of the world. In the 2000’s this has especially been true for the mobile telephony market, that between 2004 and 2007 grew three times as fast as the world’s average. In 2005, over 5 billion USD have been invested in Africa in telecommunication infrastructures.
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Social networking is an act of engagement and connection. Groups of like-minded people with common interests as well as people with totally different world views come together through various social networking sites to build relationships through that online community.
3 - Set Up a Google Plus Account
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When people are looking to make money, most of them will turn to freelance writing and with good reason. There is a ton of untapped potential in this market, just asking for you to make your move. You can join one of the most popular blogging sites, Hubpages.com. You can earn money through Google AdSense, which will place ads on your blog posts. Whenever someone else clicks on these links, you earn some portion of the advertising profit, splitting it with HubPages. It is split 60% and 40% in your favor.
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When you go for casino chip sets, you would get to know about the different kind of denominations that are available in poker chips. There are various colored poker chips that are available in the market, and you should be familiar with them in order to ensure that you do not place the wrong poker chip with a wrong bet, as that would signify that you are a novice in gambling, and which would give plenty of headroom for the people were playing against you. Poker chips can, different colors and different striations, and most of them have actually been striated so that they can catch the attention of the Gambler, before they can actually gamble that amount of poker chip. It is only due to the fact that most of the people who go to gamble in a casino are drunk, or they have been drinking a lot, that they can sometime mistake a smaller denomination for a bigger one. In such cases the coloration of the poker chip would be the only one helping them in order to make a safe bet.
$ With a photogenic face and a good figure modeling just for a day is a constructive way to earn money. Tweak your looks a little and get in touch with amateur fashion photographers to get paid for an assignment.
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Another way to make extra money is through blogging. It is the best way to begin your own online business. It requires very little capital to start only $20 annually and in time a good network of readers can be built who will use your blog and bring a good income. To begin, use a free site that will host your blog or alternatively, buy a domain name and set up your own blog. Total control over your blog is necessary if you want to make serious money. This facility is not provided when you utilize the services of a free blogging site.
One of the great things that the Internet has brought us is that it is much easier to shop for bargains. By using some of the major search engines such as Google or Bing, you can find websites that present the most current deals on everything from apparel to electronics.
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Another way that you could make money is by keeping an online portfolio, also. These portfolios can be sent out to potential clients and you can send it to people from all over the world. That is the reason why the Internet is a big deal. You are able to contact people from all over and it helps when you make connections even if it is with people in different countries. Connect with as many people as you can and some of them could become clients. You wont ever know until you try and besides, why wouldnt you want to make money doing something you love to do? It seems odd that someone wouldnt want to do that. When your working on your portfolios, whether theyre online portfolios or not, it might be a good idea to put the name of your work and the price you want to sell it for underneath the piece. It will show clients the kind of price range you are looking for and the title of your artwork. The titles of artworks are extremely important because it shows the viewer the story that the piece is about. It gives them an image in their head that ties it all together. To make money like this, it takes hard work, dedication and taking risks. Is it worth the risk? That is all up to you.Around the world, people everywhere are discovering that blogging is a great way to make money online. The reason? Blogs can usually be set up at a low cost and started with a minimum of experience. Two very popular tools for blogging are Google Blogger (blogger.com) or the easy to use Wordpress (Wordpress.org). Both make it easy to set up a blog. But what kind of blog should you start?
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It is the toughest way to make money because if you do not have the necessary skills, you will have to learn. Learning new skills is tough to most people. If you enjoy learning new skills, Im happy for you. You will be successful soon.
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6)Sell services on eBay. If you have a skill such as graphic design, web design, consulting, or coaching, you can sell these services on eBay. There is a section called “SERVICES.” You don’t have to set up and maintain a website, just sell your services on eBay.
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3)Find a company that would benefit from your envelope stuffing service. Non Profit organizations with boards usually have to send out very large personalized packages to their members on a monthly basis. Grant writers with a high customer base with little employees are also a good business to contact. Grant writer usually have allot of snail mail and virtual mail to get out that has to be perfect. For either types of companies they will usually only think about hiring when they are extremely busy and if you prove yourself to be cost effective they will usually keep you on. Accountants may also hire out for such service during the busy seasons.
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Abundance Visualization. To feel prosperous and develop a prosperity mindset, try this exercise. Find a few minutes of uninterrupted time. Close your eyes and take a few deep breaths. Focus on your breathing as you enter into a quiet meditative state. As you relax and breathe, visualize your ideal situation regarding money. See and feel yourself as vividly as possible living a life of abundance in every way. See the way you look, feel, act, and speak. See and feel yourself enjoying exhilarating activities with amazing people. Energize the images with sounds, smells, tastes, and feelings.
5)Contact the person or business on the receiving end of the wire transfer to let them know that the money has been wired, so that they may verify that it arrives in the appropriate account as anticipated.
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Even if you dont want to go through the process of creating your own product, you can still make a lot of money by selling other peoples products instead. Most other entrepreneurs who create products that teach how to start businesses have whats called an affiliate program. These are programs that will pay you as much as 50% of the sale price when someone you refer buys a product.
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Yes, money isn’t everything…but it’s reasonably close to oxygen (quoted from Zig Ziglar), when you need it…you really need it. So let’s look at three simple steps which will help you learn the secrets of how to attract money.
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ClickBank is among the best affiliate program for digital products. It has over 100,000 products, covering a wide range of niches, which you can choose to promote in affiliate marketing. LinkShare and Commission Junction is another two famous affiliate programs covering a range of products in digital format, physical goods and lead-based products & services.
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2. Talk to pro-bloggers. Look for professional bloggers you know and get as much advice from them as you can. Surround yourself with pro-bloggers who display a positive and motivating attitude towards blogging for money; youll see, that attitude will definitely rub off on you.
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